We started things off by dropping three classic Reebok rarities for only 8 seconds.
Then, we printed some posters showing what a few Gen Z celebrities had done with less than 8 seconds.
We also challenged them to use TikTok to show us how crazy 8 seconds could get.
We used Instagram stories to show that 8 seconds is more than enough time to make a difference.
Finally, we made an Instagram carousel showing how they can use Reebok to step up their look in under 8 seconds.
